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Case 001

La Patrona.One brand,three formats.

Façade of La Patrona St. with its lit sign and planters
Client
La Patrona St.
Practice
DAPI Hospitality
Formats
Two locations and a retail kiosk

Context

Two locations and a retail kiosk that share one concept.

A concept designed to open more than once, in different formats, without losing the brand.

La Patrona St. needed its space to express the same brand in a flagship, a second location and a retail kiosk, each with different sizes and conditions.

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The signature

What can’t be copied at La Patrona: the warmth of lit wood and a dining room that invites you to stay.

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2
locations
1
retail kiosk
3
formats, one concept
Dining room at La Patrona St. with lit wood panels and tufted banquettes
Dining area at La Patrona St. with windows onto the park

Design decisions

Three decisions that make La Patrona recognizable.

  1. Decision 01

    Light draws the wood

    Vertical lines of light on wood panels give the dining room its rhythm and become the gesture recognized in every location.

  2. Decision 02

    Places to stay

    Upholstered banquettes organize the room and create areas where guests want to linger.

  3. Decision 03

    The brand from the street

    Planters and a lit sign announce the brand before you walk in and connect it with its surroundings.

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Triptych

The same detail across the three formats.

Location 01
Location 02
Kiosk 03

Result

Two locations and a retail kiosk share one concept, adapted to the conditions of each format.

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